#科技头条#【谷歌拟收购音乐流媒体服务商Songza】

#科技头条#【谷歌拟收购音乐流媒体服务商Songza】在苹果30亿刀收购了Beats后,谷歌似乎想紧跟其脚步,以1500万刀收购同类型的Songza。面世6年的Songza目前拥有550万用户,专注于按听歌场景为你匹配音乐,即根据播放场合来进行歌曲分类,每个场景就是一个播放列表,例如起床、读报、做早餐等。业界认为谷歌此举是为了弥补Google Play Music All Access音乐服务在音乐甄选和推荐方面的短板http://mashable.com/2014/06/06/google-songza/

科技头条

 

On the heels of Apple's$3 billionpurchase of Beats, a report has emerged that Google is looking to make a much more modest acquisition in the same category.

The search giant is in talks to buy music streaming service Songza, which has 5.5 million active users, according toThe New York Post, which cited two unnamed sources. Reps from Google and Songza could not be reached for immediate comment.

The six-year-old Songza specializes in curation by music experts that's designed to match your mood. The company has raised $6.7 million in total; last September, it raised $4.7 million andbegan developing native advertisingfor Vitaminwater, Taco Bell and Samsung, among others. The ads play during sponsored playlists of 50 to 60 songs that include a banner ad and a 15-second video.

Songza also offersClub Songza, an ad-free version with a $0.99 per week subscription.

Googleintroduced Google Music around the same time Songza emerged, and last May launchedGoogle Music All Access, a streaming service. Though Google Music's catalog includes content from Universal Music Group, EMI, and Sony Music Entertainment, along with other smaller labels, the service is weak on curation.

IfThe New York Postreport is correct, then Songza will be valued at 0.5% of the price of Beats. Though Beats is actually two companies — Beats Electronics and Beats Music — the latter is arguably adirect copyof Songza's model. The only difference is that Songza has more than 10 times as many subscribers.


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