北大新媒体 http://pgyv3fyc.top北京大学创意产业研究中心Wed, 30 Jan 2019 12:29:01 +0000zh-CNhourly1http://wordpress.org/?v=4.2.2 #研究分享#【信息图:7个2019年视觉营销趋势】http://pgyv3fyc.top/archives/63384http://pgyv3fyc.top/archives/63384#commentsWed, 30 Jan 2019 12:29:01 +0000 http://pgyv3fyc.top/?p=63384 #研究分享#【信息图:7个2019年视觉营销趋势】新年快要开始,有非常多的帖子都在进行预测和分析,这份来自团队的新报告,具体地介绍了视觉内容趋势,这些趋势大多与之前的调查结果基本一致,但可以再次提醒你在发布内容时应注意的地方。

7 Digital Marketing Trends That Will Rule 2019 [Infographic]

 

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#研究分享#【4种社交媒体营销中的不良习惯】http://pgyv3fyc.top/archives/63382http://pgyv3fyc.top/archives/63382#commentsWed, 30 Jan 2019 11:54:24 +0000 http://pgyv3fyc.top/?p=63382 #研究分享#【4种社交媒体营销中的不良习惯】每个人都可以访问社交媒体,但很少有人真正理解它,甚至许多做社交媒体营销的人,做的只是张贴照片。但实际上,这项活动要复杂地多。这四个社交媒体营销的坏习惯需要你改掉:1)只关注粉丝数等表面指标,而不深入分析;2)不会讲故事;3)分析的数据点太少;4)仅依靠社交媒体;5)忽略使用精准推送的社交媒体广告。

4 Social Media Marketing Bad Habits (and How to Break Them)

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#研究分享#【免费的SEO工具大全,提升网站Google排名】 http://pgyv3fyc.top/archives/63379http://pgyv3fyc.top/archives/63379#commentsTue, 29 Jan 2019 05:43:20 +0000 http://pgyv3fyc.top/?p=63379 #研究分享#【免费的SEO工具大全,提升网站Google排名】1.GOOGLE PAGESPEED INSIGHTS   2.MOZ LOCAL LISTING SCORE,  3.KEYWORDTOOL.IO, 4.GOOGLE ANALYTICS, analytics.google.com 5.GOOGLE SEARCH CONSOLE+BING WEBMASTER TOOLS, search.google.com/search-console or bing.com/toolbox/webmaster 更多工具请戳下图。

 

25 Free SEO Tools to Help Your Website Rank Higher on Google [Infographic]

 

 

作者:

来源:socialmediatoday

链接:https://www.socialmediatoday.com/news/25-free-seo-tools-to-help-your-website-rank-higher-on-google-infographic/546825/

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#研究分享#【利用社交分析让传播效果最大化的4种策略】http://pgyv3fyc.top/archives/63374http://pgyv3fyc.top/archives/63374#commentsTue, 29 Jan 2019 05:17:03 +0000 http://pgyv3fyc.top/?p=63374 #研究分享#【利用社交分析让传播效果最大化的4种策略】1.关注者增长数据,以时刻检测内容是否吸引了目标用户。2.覆盖面和观看次数,了解内容实际影响力。3.参与度和被提及数,观察互动的高峰期。4.点击次数和流量,转换率意味着用户行为。

4 Ways to Use Social Analytics to Maximize Your Efforts

Screen Shot 2019-01-29 at 12.19.56 AM

 

 

作者:

来源:socialmediatoday

链接:https://www.socialmediatoday.com/news/4-ways-to-use-social-analytics-to-maximize-your-efforts/546824/

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【Facebook的内部合并导致许多潜在的隐私问题】 http://pgyv3fyc.top/archives/63372http://pgyv3fyc.top/archives/63372#commentsTue, 29 Jan 2019 03:30:48 +0000 http://pgyv3fyc.top/?p=63372 【Facebook的内部合并导致许多潜在的隐私问题】Facebook首席执行官马克扎克伯格表达了他希望整合公司三个主要平台的信息:Messenger,WhatsApp和Instagram。此举意味着应用程序的技术基础架构将合并在一起,最终允许超过26亿用户在不同平台上发送消息。虽然这看起来很可行,但一些专家和立法者也表达了他们对这种整合可能带来的隐私和安全影响的担忧。据“纽约时报”报道,一旦合并推出,Facebook仍将在所有相关平台上使用此功能,尽管该公司承认在实施之前需要做大量工作。截至目前,在三个应用程序中,只有WhatsApp具有默认的端到端加密。

Facebook’s Merger Is Causing Privacy Concerns Among Regulators

Facebook plans to combine some of its apps, but some regulators have aired out their concerns on possible privacy issues.  ( Oliver Graumnitz | Pixabay )

Last week, Facebook CEO : Messenger, WhatsApp, and Instagram.

This move means that the technical infrastructure of the apps will be merged together and eventually allow its over 2.6 billion users to send messages across different platforms. While it may sound practical, some experts and lawmakers have expressed their concerns about privacy and security implications this integration might bring in the long run.

The New York Times first  Facebook's plan on Friday, citing four people involved in the merger.

Antitrust Issues

After being in hot water ever since last year's Facebook-Cambridge Analytica data scandal, Zuckerberg's merger plan is now also facing criticism, particularly from lawmakers and security experts.

California's Democratic Representative Ro Khanna pointed out that there should've been further scrutiny over Facebook, most especially during the time it acquired WhatsApp and Instagram.

"This is why there should have been far more scrutiny during Facebook's acquisitions of Instagram and WhatsApp which now clearly seem like horizontal mergers that should have triggered antitrust scrutiny," the representative  in a tweet.

"Imagine how different the world would be if Facebook had to compete with Instagram and WhatsApp. That would have encouraged real competition that would have promoted privacy and benefited consumers."

Democratic senator Ron Wyden also expressed his worry over the merger and the possible issues that may come with it. In an email to Business Insider, the senator  that Zuckerberg's plan to combine his most used platforms could affect the privacy of its users, most especially if it weakens WhatsApp's end-to-end encryption.

In the same statement, Senator Wyden also raised concerns on how companies such as Facebook handle its  to gain profit.

End-To-End Encryption

End-to-end encryption prevents parties that aren't involved in a conversation from accessing a certain message thread.

According to The New York Times, Facebook will still use this feature across all platforms concerned once the merger pushes through, although the company admitted that it'll take a lot of work before this is implemented. As of the moment, among the three apps, only  has default end-to-end encryption.

https://www.techtimes.com/articles/238014/20190128/facebook-s-merger-is-causing-privacy-concerns-among-regulators.htm

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【三星正在抛弃塑料包装】http://pgyv3fyc.top/archives/63370http://pgyv3fyc.top/archives/63370#commentsTue, 29 Jan 2019 02:30:42 +0000 http://pgyv3fyc.top/?p=63370 【三星正在抛弃塑料包装】三星电子 周日表示,它将取代用于其产品的塑料包装,从手机和平板电脑到家用电器和可穿戴设备,纸张和其他  环境可持续材料,如再生/生物基塑料。三星将在今年上半年开始进行转换。该公司的目标是到2030年计划使用50万吨再生塑料,并收集750万吨废弃产品,该公司表示,它已成立一个内部工作组,提出避免塑料的创新包装理念。

Samsung is ditching plastic packaging

Samsungs-Ecofriendly-Packaging-Policy

 said Sunday it will replace plastic packaging used for its bevy of products from  and tablets to home appliances and wearables with paper and other environmentally sustainable materials like recycled/bio-based plastics.

Samsung will start making the switch in the first half of the year. The company aims to only use paper packaging materials certified by forestry initiatives by next year. By 2030, Samsung says it plans to use 500,000 tons of recycled plastics and collect 7.5 million tons of discarded products (both cumulative from 2009).

The company said it’s formed an internal task force to come up with innovative packaging ideas that avoid plastic.

For instance, the plastic trays used to hold mobile phones and tablets will be replaced with ones made from pulp. Samsung said it will also alter the phone charger design, swapping the glossy exterior with a matte finish and eliminating plastic protection films, reducing the use of plastics.

Plastic bags used to protect the surface of home appliances such as TVs, refrigerators, air conditioners and washing machines as well as other kitchen appliances will also be replaced with bags containing recycled materials and bioplastics. Bioplastics are made from plastic wastes and non-fossil fuel materials like starch or sugar cane.

The company also committed to only using fiber materials certified by global environmental organizations like the Forest Stewardship Council, Programme for the Endorsement of Forest Certification Scheme and the Sustainable Forestry Initiative for packaging and manuals by 2020.

The company will adopt more environmentally sustainable materials even if it means an increase in cost,” Gyeong-bin Jeon, head of Samsung’s Global Customer Satisfaction Center, said in a statement.

https://techcrunch.com/2019/01/27/samsung-is-ditching-plastic-packaging/

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【Android Q可能具有类似于Apple的Face ID的面部识别功能】http://pgyv3fyc.top/archives/63367http://pgyv3fyc.top/archives/63367#commentsTue, 29 Jan 2019 01:30:36 +0000 http://pgyv3fyc.top/?p=63367 【Android Q可能具有类似于Apple的Face ID的面部识别功能】Google正致力于为Android Q提供安全的面部识别支持,据XDA称,在即将推出的第17版搜索巨头的Android操作系统泄密版本中发现的代码暗示了对面部识别的原生支持。据报道,Android Q系统将用于登录手机,授权购买并登录应用。它很像Apple的 Face ID技术,与2017年的iPhone X一同推出。

Android Q might have facial recognition similar to Apple's Face ID

Code found in a leaked build hints at the features it could have, a developer site reported.

 is reportedly working to bring secure  support to .

Code discovered in a leaked build of the upcoming 17th version of the search giant's Android operating system hints at native support for facial recognition, .

The Android Q system would be used to sign into your phone, authorize purchases and sign in to apps, XDA reported. It'd be much like    technology, introduced with 2017's .

Watch this: Facial recognition is turning your face into your passport
 1:12

Currently, Android device makers have to make major tweaks to the system to add such features, as seen in  and , the developer site noted. Building such a system into Android Q would allow any phone maker to include biometric features as long as their device had the necessary sensors.

However, there's no guarantee that the system will end up on Android Q, and Google didn't immediately respond to a request for comment.

Earlier this month, a  reportedly showed a systemwide dark mode and a new permissions structure to give you more control over app-related privacy.

 

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